AQL own brand · Jewelry
One ring, six campaign images. Our own brand, built end to end.
Sabika is AQL's own jewelry brand, not a client. We built the name, the mark and a full AI campaign from one ring.
01 · The brief
Problem.
We wanted proof of what AQL does when the brand is ours. Sabika is gold-plated demi-fine jewelry, planned for the UAE first, then Saudi Arabia, then Egypt. It started as a brief and nothing else: no name, no look, no photos.
02 · The build
Build.
We named it Sabika (سبيكة), Arabic for ingot. The mark is a cast gold bar with a ring cut through it. The palette is Espresso, Cast Gold and Sand, set in Reem Kufi and Mada. Then one ring became a full campaign across five directions: emotion on skin, editorial, surreal giant scale, a mirror prism and a playful concept, plus a packshot. Every image is AI-generated.
03 · The shift
Result.
A brand with an identity and a six-image campaign, made without a shoot. Sabika has not launched and has made no sales. It is here to show the process, not results.
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The lookbook
The campaign.
Five directions and a packshot
Close-up on skin, editorial, giant scale, mirror prism, playful concept, then the packshot every look was built from. All AI-generated.
Campaign
6 images
Directions
5 + packshot
Status
Pre-launch, our own
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