The Emirates. Performance marketing agency in Dubai and the UAE
AQL plans and runs ads, creative and lead follow-up for brands selling in Dubai, Abu Dhabi and Sharjah, measured on purchases and booked leads in dirhams. Your team talks to us on WhatsApp and reads results from a live report, not a slide deck.
We work from Cairo and have no office in the UAE. Emirati and Dubai-based brands work with us remotely, and we say that on the first call.
The local details
What we adjust for the UAE.
English-led, with Arabic that earns its place
Most UAE campaigns lead in English, because so much of the audience is expat. We run Arabic versions for Emirati and Arab shoppers and let the results decide how much budget each language keeps.
Emirates split when the budget allows
Dubai, Abu Dhabi and the northern emirates can each get their own campaigns once spend is large enough, so you see which one returns more per dirham instead of one blended number.
Four ad platforms, one rule
We run Meta, Google, TikTok and Snapchat, and the audit picks the mix from your product and buyers. A channel keeps its budget only while its cost per purchase or lead holds.
Replies before the buyer cools off
Shoppers and patients in the UAE often ask a question before they pay. Ad leads land in WhatsApp with a fast first reply, booking or order confirmations, and a hand-off to your staff, built on the official Business API.
Stores that convert on a phone
We build and fix Shopify stores around offers, bundles, product pages and checkout. Running more than one store is familiar ground: HG Aesthetics sells through separate Shopify stores for Egypt and the Netherlands, and we work across both.
Who it's for
Built for UAE brands that answer to sales.
- Shopify brands in beauty, fashion and lifestyle shipping across the Emirates
- Clinics in Dubai and Abu Dhabi that book patients through WhatsApp
- Service companies that need qualified leads, not page likes
- Regional brands launching a UAE store next to their home market
More detail
Brands, clinics and service companies in the UAE that already have paying customers and want ad spend tied to purchases or booked appointments. It suits founders who want one partner across ads, creative and lead replies instead of three suppliers, and who want to see the numbers every week. Brands from Egypt or Saudi Arabia adding the Emirates as a second market fit as well.
Proof
Proof, labelled by market.
Most of our published results come from Egyptian brands, and each card says where the work ran. Shosh Arabia is our creative work that ran across the Gulf and Egypt.
Where it ran: Gulf · Egypt
Shosh Arabia
Hair tools sold across the Gulf and Egypt with zero-interest payment plans. The 30-ad launch batch ran in two tones, editorial and everyday, so one product could speak to both kinds of buyer.
Read the case study
Where it ran: Egypt · Europe
HG Aesthetics
A cosmetics brand and clinic with two Shopify stores, Egypt and the Netherlands. We run its social, ad and email creative and built the dashboard that reads its EU marketplaces in one view.
Read the case study
Where it ran: Cairo
Bodylicious World
A body-care brand that needed a full campaign fast: 25 creatives across the range in 48 hours, from product shots to lifestyle and hard-sell ads.
Read the case study
Questions
Straight answers.
Are you a Dubai agency?
We are a Cairo-based agency serving UAE clients remotely, with no office in the Emirates. Calls happen inside UAE office hours, and Dubai is one or two hours ahead of Cairo depending on the season.
How do our working weeks line up?
Most UAE companies work Monday to Friday and Cairo works Sunday to Thursday, so four days overlap in full. We agree at the start how Friday messages and urgent ad issues get handled.
Do you run ads in English and Arabic?
Yes. Campaigns usually lead in English with Arabic versions for Arabic-speaking shoppers, and you approve both before anything goes live.
Who owns the ad accounts?
You do. We work inside your Business Manager and ad accounts with partner access, so the accounts, pixel data and audiences stay with you if we ever part ways.
How much does a marketing agency cost in the UAE?
Our retainers in the UAE start from AED 5,000 a month, excl. VAT, fixed in writing after the free audit. Ad spend is paid to the platforms separately. To start, message us on WhatsApp or book the free growth audit: a 30-minute call, then a written audit within about a week that is yours whether you hire us or not.See pricing
Get a written read on your UAE ads.
Book 30 minutes with us. About a week later you get a ranked list of fixes for your campaigns, site and lead replies, yours to keep.
How it starts: How a UAE engagement starts
Audit call
30 minutes
Plan
About a week
Go live
2 to 4 weeks