Growth · Beauty and Clinic
HG Aesthetics
A cosmetics brand and clinic selling in Egypt and Europe. We run its social, ad and email creative, and built the dashboard that reads its EU marketplaces.

01 · The leak
Problem.
HG Aesthetics is a cosmetics and skincare brand with its own clinic, selling through two Shopify stores (Egypt and the Netherlands) and EU marketplaces. It needed a steady flow of on-brand creative for every product launch and season, email that kept customers coming back, and one honest view of sales that were spread across stores and marketplace portals.
02 · The build
Build.
We run HG's social and ad creative on one brand system: product ads for the skincare line and devices, plus seasonal campaigns for spring, Eid and Mother's Day. We write and design the email campaigns. Underneath, we built a multi-marketplace analytics dashboard for the European business, an Odoo-to-Shopify integration so stock and orders stay in sync with the ERP, and we send HG a progress update every month.
03 · The shift
Result.
Creative, email and data now come from one team. Seasonal campaigns ship on a plan instead of a scramble, every piece follows the same brand system, and the EU business is read from one dashboard instead of separate seller portals. HG's sales figures stay private, so there are no numbers on this page.
The lookbook
The creative.
Campaign creative
Ads and social posts we made for HG, in the HG brand system.
Markets
Egypt + Europe
We run
Social, ads, email
We built
EU analytics dashboard + ERP sync
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