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Systems. Custom CRM and dashboard systems
Software shaped like how you work.
If your team is running on six tools and a shared spreadsheet, you don't need another tool. You need the version of the operation where the work happens in one place.
01 · What you actually get
The concrete deliverables.
No vague capabilities. The things that show up in your repo, your inbox, and your team’s day-to-day.
Bespoke Postgres schema, modeled on your real workflow, not generic SaaS-shaped.
Role-aware admin UI: partners see one view, advisors another, ops a third.
AI-augmented surfaces where they pay back (note synthesis, call summarisation, smart routing).
Production deploy on Vercel or your cloud: your domain, your keys, your data.
Source code, schema, docs, deployment access: all yours from day one.
30-day support tail after launch, then optional light retainer if you want one.
02 · How it goes
Growth audit to live.
01
Consult
30 min · free
02
Map
1 week · fixed quote
03
Build
3–6 weeks · fixed scope + price
04
Live
You own everything
03 · Who it's for
Built for teams outgrowing spreadsheets.
Teams whose leads, orders or bookings live across WhatsApp chats, spreadsheets and three different tools, so nobody can say where a lead went or what a channel really returned. It fits when the process is clear enough to describe and painful enough that a custom system pays back.
- Sales teams losing leads between ads, WhatsApp and the CRM
- Clinics and service businesses that need booking and follow-up in one place
- Founders who want one dashboard for spend, leads and sales
04 · Proof
What it looks like in the wild.
05 · Questions
Straight answers.
Why custom instead of an off-the-shelf CRM?
Sometimes off-the-shelf is the right answer, and we will say so. Custom makes sense when your workflow keeps fighting the tool, or when you pay for five tools that each do a fifth of the job.
Who owns the code and the data?
You do, from day one: source code, database, documentation and deployment access, on your domain and your accounts.
How long does a build take?
Usually three to six weeks after a one-week mapping phase, with scope and price fixed before we start.
Can it connect to our ads and store?
Yes. Most of what we build pulls in leads and orders from Meta, Shopify, WhatsApp or forms, so the dashboard shows what each channel actually brought in.
Sound like a fit?
Start with the growth audit.
A free 30-minute growth audit, zero commitment. You walk away with the list of where your ads, store, and follow-up leak money, work with us or not.